Branch Manager

The role is responsible for leading end-to-end sales, marketing, product development support, and business growth for the assigned Branch Office (BO) / Territory in the agriculture and seed business. The position oversees sales operations for vegetables, flowers, nursery, and agricultural inputs through effective strategic planning, forecasting, and channel management.

The incumbent drives demand creation through demonstrations, farmer and dealer engagement, market promotions, and digital initiatives, while ensuring achievement of short-, mid-, and long-term sales targets. The role also supports product development through trial evaluations and demonstrations in coordination with technical teams.

In addition, the position ensures strong financial and administrative control, inventory monitoring, legal and regulatory compliance, and effective handling of customer and legal issues. People management, training, performance evaluation, and coordination with internal stakeholders are integral to building a high-performing sales team and sustaining business growth within the territory.

1. Sales management/ Strategic Planning: • Oversee sales operations for vegetable, flower, and agricultural materials. • Conduct market research and develop strategies for product positioning, promotion, and sales targets. • Planning, Execution & Follow-up for Plot Demo, Farmer meetings, Dealer Meetings, Reverse Promotion at Wholesale & Retail Markets for creating demand for new varieties  • Forecasting – Short term & Long Term  • Establishment, monitoring, motivating sales channel to achieve the set target • Handle budgeting and cost optimization for his BO/Territory

2. Product Development • Plan and execute product development strategies for his territory • Involve in trial evaluations at zonal farms and outstation trials (OT & ET) as per guideline by section chief. • Coordination with Section chief for Demonstrations for Sales Channel, Farmers, etc at PD Farm or at Expanded Trial.

3. Administration: • Manage administrative tasks within the BO/Territory – Monitor & Control Expenses of BO, Timely submissions of Expenses, Various Reports, Forecasts, 

4. Strategic Planning: • Conduct market research and develop strategies for product positioning, promotion, and sales targets. • Planning, Execution & Follow-up for Plot Demo, Farmer meetings, Dealer Meetings, Reverse Promotion at Wholesale & Retail Markets for creating demand for new varieties  • Forecasting – Short term & Long Term  • Establishment, monitoring, motivating sales channel to achieve the set target • Handle budgeting and cost optimization for his BO/Territory .

5. Business Development: • Develop short, mid, and long-term growth plans BO/Territory. • Identify new business opportunities for horizontal growth, such as entering fresh business sectors or agricultural inputs.

6. Financial/Sales Management: • Monitor Sales (Daily, Monthly, Quarterly, Yearly) for Target & Achievement. • Monitoring inventory in ERP for Slow Moving varieties and Overstock.

7. Promotion and Advertising: • Planning & coordination for promotional and advertising activities with Section chief & Designer (GAS).

8. Digital Marketing: • coordinate with Section chief & MDD Digital Marketing In-charge.

9. Nursery Business Oversight: • Prepare sales Target for Nursery business and achieve the same.

10. Meeting Arrangements: • Organize monthly meetings at Branch Office, Quarterly Meetings- Presentations & Meeting Minutes recording.

11. Training and Development: • Conduct training sessions for subordinates by Proposing  both internal and external trainers.

12. Legal Compliance: • Ensure compliance with seed licenses, variety registration • Handling all kinds of complaints from customers like Germination/order related etc. • Coordination with HRU and Section chief to handle consumer/Legal cases. •  Signing Dealership agreements and renewal of same in time.

13. Performance Management: • Evaluate the performance of subordinates. • Recommend rewards, punishments, promotions, and demotions as necessary.